We might be a good fit if:

  • You're a funded workforce program or employer association looking to spend AI upskilling budget on something that works.

  • You're a mid-size employer whose team is supposed to be "using AI" but isn’t (not well, anyway).

  • You're a training provider that needs to build role-specific AI curriculum and doesn't have the internal design capacity to do so.

  • You're a leader who's tired of training that gets forgotten by Friday.

Client Stories

Non Profit

A Canadian membership-based non profit brought me in to streamline their top of funnel motion.
We turned their human-first conversations into a documented, repeatable sales process…that remained human first while leveraging AI tools to reduce cognitive load for reps.

The impacts were immediate: noteable jump in conversion rates and self-reported confidence of the team.

They invited me back to work with the Member Experience team (post sales) to align retention and renewal playbooks to their new top of funnel approach. We tied their CRM to AI tooling to make best use of customer data locked within notes and unused fields in the CRM.

The result was better QBR reporting and narrative construction, a well-informed leadership team, and reps who operate with data-transparency for more informed conversations and a correlated jump in membership renewals.

Funded Program

I designed, resourced, and managed a course to upskill 350 early-mid career CyberSecurity professionals on how to use AI in role for a Government Funded Program in partnership with a career college.

We hit our target learner completion rate (90%)
Our NPS remained on target (%80)
Feedback on the program from industry professionals was very positive.

Fun fact: if you ask me about the timeframe for this project I still to this day get a glassy-eyed “she’s been through something” look as I remember the experience.

SaaS

An early stage Health-Tech team needed to rebuild their sales process from the ground up following provincial funding changes that negatively impacted their Target Market.

I acted in an advisory role; helping to build, test, and refine a sales playbook that allowed them to stay true to their mission. As they put it I “De-icked” sales for them, folding automations in where most important while preserving Clinic-Patient connection with a vulnerable client base.

This remains some of my most rewarding work to date.

“They stopped funding most autism therapies. Now we have to think about things like “sales” and “revenue” and its gross- how do we do this ethically? You’re the first person who seems to actually get it.” - Workshop Participant: “Revenue: Clinical Services” Summit